Starbucks
Client
Starbucks
Role
Art direction, planning, copyrighting, illustration & design
The brief
Starbucks wanted to connect with 25-39 year old women who live a hectic, urban lifestyle whilst spending most of the day at home with the family.
A key campaign objective included reaching existing Starbucks customers and generating awareness that Starbucks can now be enjoyed at home.
The solution
I came up with a campaign strategy, illustration, logo design, and layouts for a new channel on Virgin Media, with newly commissioned editorial and video.
Brand awareness increased by 131% as a result with 29% more willing to purchase Starbucks Roast and Ground.
