Road to V
Client
Virgin Mobile
Role
Design & art direction
The brief
Road to V is a yearly quest to find the best unsigned bands out there, with a difference: the winning bands get to play the opening stage at V Festival.
The pitch
Instead of the usual flat holding page with meaningless coming soon messages, we had the chance to get potential registrants excited about the upcoming competition.
With the Road to V holding pages, I proposed an immersive and interactive Flash experience that allows users to interact with band videos and sign up for email updates.
