Nike Speed
Client
Nike
Role
Design & art direction
The brief
Being associated with speed is key to Nike’s positioning for the Mercurial Vapor football boot. However, it’s a light hearted approach: Ronaldo races a Bugatti Veron, and wins.
The pitch
To build up to the 2008/9 season, it would be fun if you could guess who had been the fastest previously, by comparing two players each time – a little bit of footie pub trivia.
It’s all about speed. I pitched a Flash game where you race the clock, compare scores with your mates, and be in for a chance to win a pair of Vapors signed by Ronaldo.
