Visit Morocco

Route 1

Picture 1 of 2

Client

Morocco Tourist Board

Role

Art direction & design

The brief

To encourage an increase in UK holidaymakers Morocco, the tourist board approached Virgin Media for branded content ideas.

The proposal

Working to a tight deadline, I proposed editorial content combined with travel widgets filtered to Moroccan destinations.

Two routes were proposed, one aiming at a younger, sassier crowd, whilst the other aims for a wider audience.

October 2008