Motorola colour therapy campaign
Motorola’s new U9 comes in both Pink and Purple. Working with Ogilvy, we created a Colour Therapy sub-channel in Virgin Media’s Siren channel, content specifically aimed at women. This acted as a traffic driver to the U9 site. Our colour switcher allowed the user to change the colour of the page depending on their mood, flipping between Pink and Purple. Small mention in NMA.
