Hellmann’s Big Bagel
Client
Hellmann’s
Role
Art direction
The brief
Hellmann’s Mayonnaise latest nationwide advertising campaign went all out for the New York vibe, going large with images of tasty bagels, garnished with mayonniase. The perfect mix. We came up with a recipe map concept as part of Mindshare’s online campaign.
The solution
Users explore an interactive map of New York, specially created to highlight 8 districts, known for their culinary specialities. Further exploration reveals 8 recipies for New York bagels, including mayonnaise as one of the key ingredients.
