Fiat 500
Client
Fiat
Role
Creative direction
The brief
Fiat wanted to generate interest and excitement around the launch of their newly designed Fiat 500.
The pitch
As the Fiat 500 is such an iconic design classic, I pitched the idea of a 500 list, counting down design icons of the last 500 years.
Activity focussed on using a modified version of the rev counter as a countdown overlay, placed around Virgin Media’s site.
We also designed a microsite and traffic drivers in the form of an integrated, interactive hijack.
