Advertising› Miscellany› Photography
When photography blatently lies
Chocoloate photographs well, burgers and slop obviously don’t. So what do you do? Stay faithful to the original thus retaining an ounce of professional integrity, or clone and airbrush your way to picture perfection? It’s hardly going to get shortlisted for an award either way, but someone at Ritter’s creative agency felt it important enough to flagrantly change the proportions of chocolate to filling. Why is this OK with food pack shot photography but not Facebook profile photos? See the whole beautiful pack shot gallery here.
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