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Asda’s patriotic message
Film title sequences influence graphic designers on a daily basis. Seldom does a scrappy, hand drawn, poorly animated sequence for a much-loved British sitcom influence a top British brand. Until now…
Clearly, if you want to position yourself as the number one British supermarket, the easiest way is to slap on some patriotism, a healthy dose of comedy and rose tinted memories of when Britain was great. Round this off with Dad’s army music and job done.
Detail of a WWII operations map of Normandy’s beaches showing British, American and Canadian troop movements.Asda’s current above the line campaign, created by Fallon plunders Dad’s army and the war operations room plotting map genre to its fullest when attacking arrows ’squash’ down the price at the end of one of their ads.
Note to self: if it’s not one of your top clients like Sony Bravia, then you’re allowed to mercilessly plunder the archives. Shame they missed out the quirky comedy u-turn loop that one of the German arrows does in the original, which is arguably, the funniest and best bit.
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