Sony Bravia
Client
Sony Bravia
Role
Creative direction
The brief
Sony’s Play Doh campaign follows on from their hugely successful ‘Colour like no other’ adverts. The third in the series sees New York overrun by Plasticine bunnies.
The pitch
Sony Bravia wanted to connect to sport fans in an innovative way. I pitched a desktop gadget / widget delivering live football results to sports fans with Sony’s playdoh bunnies playfully jumping across the screen.
