Pirates Of The Caribbean microsite

Pirates Of The Caribbean: At World's End

Client

Walt Disney Pictures

Role

Creative direction

The brief

Disney wanted to generate excitement surrounding the release of the third Pirates film on DVD.

The solution

Working with Carat, we produced a custom designed competition page on Virgin Media following Disney’s strict brand guidelines and creative approvals process. We passed.

We added value to the proposition with branded CMS pages for trailers and pictures to generate further ad impressions.

Live site

November 2007