Virgin TV Penny Movies Festival
Client
Virgin TV
Role
Creative direction
The brief
This was one of my favourite type of briefs: we don’t have any brief, just promote the service, and there’s no time…
Virgin TV’s Penny Movies Festival is a big success with customers. You get to view movies for 1p.
The solution
I decided an open transparent approach was best: show the product, explain the offer, keeping it simple.
I wrote all copy, storyboarded the Flash video piece and coded up final CSS/XHTML pages.
