Road to V
Client
Virgin Mobile
Role
Design & art direction
The brief
Another year and yet another chance for an unsigned band to open V Festival.
Road to V 2008 gives the chance for bands to gain exposure that they otherwise wouldn’t have and access to the expert advice of the judging panel.
The site had to be entertaining, easy to navigate with clear calls to participate.
The solution
Working closely with Itch, I set up a layout for designers to follow, allowing us to rapidly deploy numerous templates, pages and create supporting graphics.
