Branson in a Box PR website
Client
Virgin media
Role
Creative direction
The brief
Richard Branson’s launch stunt for Virgin involved sitting in a glass box, for 24 hours, with a complete media setup including Virgin Media TV, Broadband and Phone.
The solution
With little time to spare, Branson’s PR team came to me to breath life into the work of their creative agency, who had produced site designs that were off brand and that couldn’t work online.
Users were able to interact with Branson via webcam, provoking mixed reaction. And of course, the site heralded the launch of the Virgin’s newest and biggest corporate venture yet.
