PixelRes

To promote the DVD release of Ben Stiller’s comedy caper, 20th Century Fox wanted to boost their online campaign with a fun, immersive experience.

As part of Starcom’s online campaign for the film, we came up with creative concepts for an interactive treasure hunt game - and followed through with supporting advertising formats and mobile content. This involved directing all creative on Virgin Media and Virgin Mobile to the highest brand standards.

Find-A-Saurus

Children had to hunt around the website to collect ‘Dino Tokens’ which would fill in the missing pieces of the Ben Stiller picture. Once all 5 dinasaurs appeared, a competition entry form was unlocked.

Cross-platform

Activity surrounding the release also included branded mobile clips and games, available for download to Virgin Mobile customers. Working closely with Que Pasa meant that we maintained continuity with all creative implementations. This portal / cross platform piece was featured in NMA.

• Game
• Channel Hijack
• Mobile portal concepts