Geneva Motorshow microsite
Client
NTL
Role
Design
The brief
Being an essential event in the motoring calendar, this microsite needed to generate healthy page impressions, ecommerce and advertising revenue for NTL’s content portal.
The solution
Previous microsites read like newspaper articles. By concentrating on image lead content showing the sweetest concept cars and new releases, I brought a more accessible layout to the site.
I also improved the integration of ecommerce links and advertising, which helped to ensure impressions and revenue were ahead of target.
