British Motorshow 2006 microsite
Client
NTL
Role
Design & art direction
The brief
Great motoring content is what NTL’s portal is all about. With the British Motorshow, they had a chance to generate a short burst of advertising and ecommerce revenue through a special microsite.
The solution
As the audience demographic were British dads, marketing the site as thouroughly ‘British’, prompting nostalgia of classic cars and times gone by would strike the desired note.
Impressions went through the roof, bringing in 300% more page views than the previous site. A working example of design affecting the bottom line.
